Brand Report Card

The definition of a brand is "the evidence of distinction." Without distinction, your company and products could be considered "Brand X," "Generic," or worse, a commodity.

Our Brand Report Card will help you assess your brand strength by measuring your distinction. Answer the following questions to the best of your ability to see how your company stacks up.

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Brand Test
1. Have you discovered what differentiates your company from your competitors?
2. Is your brand distinction recognized by all of your clients/customers?
3. Does your brand distinction have value to your clients/customers and prospects?
4. Are all employees in your company aware of your brand distinction?
5. Are new hires trained to communicate your company's brand distinction?
6. Is your brand distinction communicated clearly to prospects?
7. Is your brand distinction clearly communicated in your marketing materials?
8. Is your brand distinction scripted and utilized consistently?
9. Is your product's pricing strategy based on client/customer perceptions of value?
10. Does your brand receive adequate marketing support?